Rafael Puzzilli

Rafael Puzzilli is a seasoned marketing professional with extensive experience in strategic leadership and creative direction. As the Addressable Strategy Director at Choreograph since July 2021, Rafael has successfully led strategy and creative teams, achieving an average of +25% in brand awareness across various brands. Previously, Rafael served as the Addressable Content Strategist and Lead Creative Strategist at Lua.ag, focusing on brand creation and campaign launches, including pivotal Covid-19 communication efforts in Brazil. Rafael’s earlier roles include significant contributions as a Senior Copywriter at Observatório Justiça & Conservação, where a notable campaign preserved a major national park, and as a Data-driven Copywriter at Marketdata, where data insights led to successful brand repositioning for Nissan in Brazil. Rafael co-founded Matilda Host, a top-rated hostel, and began a career in creative agencies with award recognition for copywriting. Rafael holds a Bachelor of Arts in Communications with a specialization in Marketing from Universidade Federal do Paraná, along with additional training in marketing and design.