Sofyan Yousaf

Sofyan Yousaf is an accomplished professional in product management with extensive experience across various industries. Currently serving as Vice President of Product Management at Choreograph since August 2021, Sofyan previously held the role of Director of Product Management at Verizon Media and Product Executive at Experian, where a notable achievement included managing Experian’s online identity service that generated £3 million annually with a 33% year-on-year growth. Sofyan's career also encompasses leading business analysis and project management initiatives at companies such as Lloyds Business Banking, ISTC, and OSI, consistently delivering innovative solutions and strengthening client relationships. Holding an MBA from the University of Aberdeen and a Bachelor of Science in Computer Engineering from the American University of Sharjah, Sofyan's educational background complements a strong professional trajectory focused on product strategy and market growth.