Swati Singh

Swati Singh is currently the Associate Director of Client Analytics at WPPMedia, where they drive smarter marketing decisions through performance analytics. With over eight years of experience in media performance analytics, Swati has collaborated with global pharmaceutical and consumer packaged goods client teams, focusing on measuring impact and defining key performance indicators. Previously, they held positions at Publicis Health Media and Xaxis, where they led analytics teams and optimized campaign strategies. Swati earned a Master's Degree in Integrated Marketing with a focus on Marketing Analytics from New York University in 2021.