Eddie Asante

Eddie Asante is a seasoned brand strategist and marketing lead with over a decade of experience shaping the identity of CHRISHABANA in the fashion industry. Previously, Eddie held roles such as Communications Manager and Press Coordinator at CHRISHABANA, where they significantly increased brand engagement and collaborated with notable figures in music and film. Eddie also contributed as a Folklore Researcher at the Smithsonian Institution, focusing on African style and adornment. Currently, Eddie serves as the Marketing & Communications Director for CHRISHABANA, driving high-impact marketing campaigns and maintaining key relationships within the fashion community.