Lu Jin is a C-suite advisor specializing in strategic communications and public affairs, with a focus on China. They have held significant roles at prestigious organizations, including as the Head of External Relations at McKinsey & Company and Public Affairs Director at PepsiCo for Greater China. Lu was also a Managing Partner at Kreab Gavin Anderson and has served as a Managing Consultant at PRConnect (HK) since 2024. An accomplished speaker, they are currently a part-time speaker at the HKU Institute for China Business, following their designation as a former East-West Center Fellow. Lu holds an MBA from HKUST Business School, awarded a Jebsen Scholarship in 2001.
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