Alida Rüsike

Alida Rüsike is a seasoned professional in employer branding and communications with a rich background in HR and alumni relations. Currently serving as a Global Employer Branding Specialist at Align Technology since August 2019, Alida has co-led the development of the company's Employee Value Proposition (EVP), with implementation underway and external rollout set for early 2024. Previous experience includes working as an HR Communications Specialist at Pepperl+Fuchs, where Alida enhanced employer branding initiatives in the Rhine-Neckar Metropolitan Region and established an employee ambassador program. As an Alumni Relations & Communications Assistant at Mannheim Business School, Alida expanded the alumni network and organized events for hundreds of alumni while initiating local chapters across Europe. Alida's career began with roles in public relations and event management, including organizing the AUDI Festival of German Films at the Goethe-Institut Australia. Educationally, Alida holds a Magister Artium in Linguistic Studies from the University of Potsdam, obtained between 2004 and 2012.