Alex Cabot is a bilingual marketing professional with over 15 years of experience in partnerships and brand management, primarily in the sports industry. Currently serving as the Director of Brand & Sponsorship Marketing at CIBC, Alex has a proven track record of delivering national-scale programs for various prominent brands. Previously, Alex held roles with organizations such as VIP Sportstravel GmbH, SDImktg Doha, and the Canadian Football League, where they excelled in strategic projects, sponsorship strategies, and event management. Alex holds a Bachelor of Commerce degree in Marketing from Concordia University and a Master’s degree from The FIFA Master program.
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