Avani M. is a seasoned professional in digital strategy and user experience, currently serving as a Senior Consultant and UX Research Lead at CIBC since May 2022. Avani has a robust background in UX research, having previously worked as a Design Thinking Fellow and Student Researcher at McMaster University, where notable projects included SARS-CoV-2 tracking in wastewater. Earlier experiences encompass roles as a UI/UX Designer at Digital Main Street and User Experience Designer at Communitech, focusing on aiding small to medium businesses through user research and design solutions. Avani also contributed as a Design Engineer at the Hamilton Chamber of Commerce, conducting in-depth industrial research, and as a UX Design Researcher at St. Joseph Health, developing a mental wellness application. Avani holds a Master's in Engineering Design from McMaster University and a Bachelor's in Electronics and Instrumentation from Birla Institute of Technology and Science, Pilani Dubai.
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