Ben Koehler

Ben Koehler is an experienced marketing professional currently serving as the Agile Marketing Leader for Digital & Direct at Simplii Financial within CIBC since March 2015. With a strong focus on designing and implementing innovative marketing strategies across various digital channels, Ben has successfully led client engagement initiatives, optimized targeting strategies, and managed departmental budgets. Prior to this role, Ben was the Loyalty & Digital Lead at dF Digital Agency, where the development of a cross-banner retail loyalty program significantly increased membership numbers. Ben's earlier positions include managing the SCENE Loyalty Program and eCRM at Cineplex Entertainment, as well as overseeing database and web marketing efforts at Canada Post. Ben holds a Bachelor of Commerce degree in Marketing from the University of Toronto.