Chris Matto is an experienced marketing and sponsorship professional with a comprehensive background spanning over 25 years. Currently serving as Senior Director and Interim Director of Sponsorship at CIBC since May 2016, Chris develops and implements strategic initiatives for major sponsorships while managing relationships and ensuring contract compliance. Prior experience includes roles at Sharp Electronics of Canada, where contributions led to significant brand recognition and market share, and Toshiba of Canada Ltd., focusing on product management and marketing analysis. Chris began the career at Lanier Canada Ltd. as an Account Representative after earning a Bachelor of Commerce in Honours Marketing from the University of Guelph.
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