Edward Li

Edward Li, MBA, CM, possesses extensive experience in the financial services sector, particularly in real estate secured lending and business banking at CIBC since August 2007. In various director roles, Edward has demonstrated expertise in targeted marketing, pricing strategies, client segmentation, and marketing insights. Previous positions include senior management roles focusing on data-driven marketing solutions and multicultural strategy development, as well as experience in strategic planning at Coca Cola and product management at Huawei. Edward began a career in engineering and planning with Lucent Technologies and holds an MBA from Ivey Business School at Western University and a BS in Electronics from Wuhan University.