Erick Tr.

Erick Tr. is a Senior Manager in Client Strategy and Marketing Analytics at CIBC, with over 10 years of experience in digital analytics and acquisition strategy across various industries, including Banking, Pharma, E-commerce, and Technology. They have a Master’s degree in Strategic Marketing from the University of Greenwich and a Bachelor of Business Administration in International Business Management from Foreign Trade University. Their expertise includes client profiling, predictive modeling, and the use of advanced data analytics tools such as SQL, SAS, and Tableau to enhance marketing performance and customer growth. Prior roles include Digital Marketing and E-commerce Lead at Ddrops and Account Executive at Leo Burnett Vietnam, showcasing a diverse background in both agency and client-side marketing.