Mark Ardern

Mark Ardern is a seasoned marketing professional with extensive experience in the financial services sector, currently serving as Senior Director of Business Credit Cards at CIBC since October 2018. Previously, Mark held the position of Director of Marketing for Credit Cards at CIBC from 2013 to 2018, where significant achievements included enhancing the Aventura travel rewards program through impactful advertising campaigns. Prior to CIBC, Mark was Director of Marketing Strategy & eBusiness at CAA South Central Ontario, leading a team to innovate direct marketing models that greatly improved response rates and financial outcomes. Mark's earlier roles include Vice President of Insurance at President's Choice Financial, where oversight of a substantial marketing budget and strategic direction for insurance lines led to notable sales successes. Additional experience encompasses product management at TD and quality consulting at American Express Canada Inc. Mark holds an Honours BBA in Business & Economics from Wilfrid Laurier University.