Shannon Bath is a seasoned professional in digital analytics and marketing with extensive experience across major financial and media organizations. Currently serving as the Director of Digital Analytics & Integration at CIBC since October 2022, Shannon previously held the position of Senior Marketing Manager for Digital Acquisition at HSBC Retail Banking and Wealth Management from November 2017 to September 2022. Prior roles include Senior Analyst at American Express and Digital Media Manager at Cundari, in addition to significant experience at ZenithOptimedia Group and MAGI Communications. Shannon began the professional journey at State Farm Insurance as an Administrative Assistant. Educational credentials include a Bachelor of Arts in Media Information and Technoculture, complemented by a Minor in General Film Studies from Western University (2005-2009).
This person is not in the org chart
This person is not in any teams
This person is not in any offices