Sim Purba is a Senior Product Designer currently engaged with the Sprint 0 team at CIBC Digital, utilizing a comprehensive toolkit that includes Adobe Creative Suite, Sketch, InVision, and Figma. Sim's design expertise encompasses creating wireframes, conducting UX and market research, and performing multi-disciplinary design work. They began their design journey in high school and completed an Honours Bachelor of Global Business & Digital Arts from the University of Waterloo, where they notably graduated as the Arts Valedictorian for the Class of 2020. Prior to their current role, Sim held positions as a Product Designer at CIBC Digital and a UX Designer at CIBC, among other roles in graphic design and marketing.
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