Will Morrison

Will Morrison is currently a Manager of Paid Social at CIBC, where they lead paid social media planning across various lines of business, optimize media strategies, and manage a team of specialists. Previously, they served as a Senior Manager of Digital Paid Media, focusing on media strategy and fostering relationships with agencies. Will's past experience includes roles at The Home Depot Canada and Loblaw Digital, where they managed digital media initiatives and drove growth through innovative strategies. Will holds a Bachelor of Arts in Political Science from the University of Guelph and a diploma in Business Administration with a focus on Marketing from Durham College.