Dan Case

Dan Case is a Partner with Cicero Group and Operational Lead for the firm’s Customer Insights and Analytics practice. In this role, he brings specific expertise in combining in-depth customer insights with advanced analytics to create impactful strategies that drive change. During his time with Cicero, Dan has been key in the development of the firm’s analytic practices, including segmentation, demand modeling, predictive analytics, and customer analytics.

Since joining Cicero, Dan has consulted in a number of strategic capacities spanning a range of industries, including Higher Education, Technology, Healthcare, Not-for-profit, Retail, and more. Dan’s expertise includes customer strategy, product design and innovation, process optimization, sales and marketing, and research design.

Prior to joining Cicero Group, Dan was the Director of Research for Cue Media, a full-service marketing and advertising firm. During this role Dan advised clients in a number of capacities, including customer strategy, product optimization, and market positioning. Dan holds a bachelor’s degree in Economics from Westminster College and a master’s degree in Predictive Analytics from Northwestern University. In addition, Dan holds a Professional Research Certification (PRC) from the National Marketing Research Association.