Lorato Sargeant is a Senior Social Media Lead currently overseeing operations for various social platforms at Cider, where they manage content creation and campaigns. Previously, they served as a Social Media Manager for Peacock TV, developing content strategies to enhance audience engagement. Lorato has experience in sports as an Assistant Women’s Soccer Coach at the University of Virginia and was a dedicated NCAA Division I student-athlete during their tenure at Arizona State University and the University of Virginia. They hold a Master's degree in Sports Law & Business from the Sandra Day O'Connor College of Law at Arizona State University and a Bachelor's degree in Kinesiology from the University of Virginia.
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