Bruno Calles is a seasoned professional with extensive experience in pricing strategy and strategic planning. Currently serving as a Senior Pricing Specialist for Key Accounts at Cielo since October 2021, Bruno focuses on the analysis and approval of commercial proposals while balancing profitability and competitiveness for strategic clients. Previously, Bruno held several roles at Volkswagen do Brasil, including Strategic Planning Analyst, managing engineering projects and cost control. Bruno also founded B Soul, specializing in plus-size swimwear, and led a team at W1 Finance in strategic planning and asset acquisition. Bruno's career began in business strategy analysis and product planning internships at Macrologística Consultoria and Volkswagen. Bruno holds a Certificate in Business Administration from Insper and a Bachelor of Engineering from FEI, along with a certificate in Strategic Management & International Marketing from the University of La Verne.
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