Rafael Novaes

Rafael Novaes is a seasoned professional in CRM and business planning, currently serving as a Consultor de CRM at Cielo since May 2021, where responsibilities include planning and defining objectives for CRM campaigns and data structuring using AWS Athena for personalized audience selection. Prior experience includes roles as Senior CRM Consultant and Marketing Consultant at Marketdata, and business analysis and planning at Ituran Road Track, focusing on report development, KPI automation, and process consulting. Earlier positions include a Planning Analyst role at Atento, where Rafael developed operational reports and conducted internal audits, and as an Administrative Assistant at Julio Simões Participações, responsible for report development and process optimization. Rafael holds a degree in Gestão Comercial from Universidade São Judas Tadeu and has further education from Universidade Anhembi Morumbi.