Fernando Hitos has over 34 years of experience in Telecom sales and business strategy, currently serving as Regional Sales Managing Director at Ciena since September 2002. Previously, Fernando held the position of Regional Managing Director at Juniper Networks from November 2016 to March 2021. Throughout the career, significant contributions were made in companies such as Philips and Nortel, focusing on developing tailored strategies for various regional markets while considering competitive dynamics, regulatory environments, and economic factors. Fernando is adept at leading cross-functional teams to create sustainable market solutions and achieving key financial objectives, including revenue growth, margin improvement, and increased market share.
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