Keith Mayberry is a seasoned professional with extensive experience in sales and business operations, currently serving as Global Sales and Business Operations Leader for the AT&T account at Ciena since October 2003. Under Mayberry's leadership, AT&T has become Ciena's largest account, achieving over 100% growth in orders, revenue, and margins. Previous roles at Ciena include Director of Global Business Operations and Commercial Management, where commercial negotiations were led with major clients, and Director of Strategic Planning, which involved developing the corporate strategic plan. Mayberry also served as Sr. Manager of Strategic Marketing, performing critical market analysis to inform investment priorities. Prior experience includes working as a Senior Analyst at RHK. Mayberry holds a BA from Virginia Tech and an MA from Temple University.
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