Sam Woolley

Sam Woolley is an experienced business development professional currently serving as the Senior Business Development Manager for Cifas, the UK's leading fraud prevention service, since September 2023. Prior roles include Business Development Director at NorthRow, where the focus was on accelerating digital transformation and preventing financial crime, and Senior Business Development Manager at HooYu, assisting businesses with KYC and AML processes. Sam also held positions as Business Development Lead at Hello Soda, Account Director at Experian Data Quality, and Divisional Manager at Emerald Technology, where expertise spanned various sectors including data management and communications. Sam's educational background includes attendance at John Hampden Grammar School, The Misbourne, and the University of Manchester.