Alex Broomfield is currently the Head of BI & Performance Reporting at cinch, a position held since 2025. Previously, Alex worked at the Ello Group as Head of Data & Insights and has held various roles at AllSaints Retail Ltd, including Global Profit Protection Analyst and Manager. Their career also includes experience as a Senior Data Analyst at The Dining Club Group and as an MI Analyst at Asda. Alex earned a BSc in Music Technology with Upper Second Class Honours from The University of Glamorgan from 2009 to 2012.
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