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Melanie Simon

Marketing Director at Kenwood Dealer Group Inc

Melanie (Kelch) Simon has a wealth of experience in marketing and sales. Melanie currently serves as the Marketing Director at Kenwood Dealer Group Inc, where they oversee multifaceted marketing initiatives for 14 stores and 5 collision centers. Melanie'sresponsibilities include consulting dealer group leaders, managing a talented team, handling media buying, and maintaining websites and inventory feeds.

Before joining Kenwood Dealer Group Inc, Melanie worked as a Senior Marketing Consultant at Jim Doyle & Associates. In this role, they assisted local businesses across the United States in discovering their unique selling advantage and developing effective marketing strategies.

Melanie also worked at Cox Automotive as a Sr. Client Success Consultant. During their time there, they helped auto dealers enhance their performance by providing insights on shopper data, merchandising best practices, marketing ideas, and digital advertising strategies.

Prior to their role at Cox Automotive, Melanie worked at Time Warner Cable Media Sales as a Media Sales Consultant. Melanie excelled in advising and servicing local businesses and ad agencies, doubling the sales revenue over the previous year.

Earlier in their career, Melanie held positions at Acme Television of Ohio, Sinclair Broadcasting Group, and Great Trails Broadcasting. At Acme Television of Ohio, they served as a General Sales Manager, leading a sales team and generating revenue through advertising campaigns. Melanie also served as a Local Sales Manager and National Sales Manager during their tenure. At Sinclair Broadcasting Group and Great Trails Broadcasting, Melanie worked as an Account Executive, successfully driving sales growth and earning recognition for their performance.

Overall, Melanie (Kelch) Simon has a strong background in marketing, sales, and leadership, with a proven track record of driving results and helping businesses achieve their goals.

Melanie (Kelch) Simon earned a Bachelor of Business Administration (BBA) degree in Marketing and Management from the University of Cincinnati Carl H. Lindner College of Business, completing their studies from 1991 to 1995.

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Timeline

  • Marketing Director

    January, 2020 - present