Macarena Poblete is a seasoned marketing professional with 17 years of experience in Marketing, Growth, and Trade Marketing within prominent international firms across FMCG, Technology, and Service industries. They have led regional teams throughout LATAM and demonstrated expertise in strategic growth, brand development, and agile team management. Currently, Macarena serves as the Head of Marketing, CX & Sales B2B at Cineplanet, while also holding the position of Regional Head of Marketing & Growth at Rappi. They previously held significant roles at Auna, PedidosYa, AB InBev, and Red Bull, showcasing a strong track record in driving marketing success across diverse sectors. Macarena possesses dual nationality, being both Peruvian and Italian.
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