Tara Murphy

Tara Murphy has extensive experience in consumer insights and research, currently serving as the Director of Consumer Insights at Cineplex since 2011. In this role, Tara led initiatives focusing on consumer experience through CX and Brand Tracking programs while driving cross-departmental collaboration to identify acquisition opportunities. Previously, as Senior Manager of Consumer Insights, Tara acted as the key advocate for consumer perspectives within the organization, integrating actionable data into senior management decisions and managing an internal research team. Prior experience includes consulting at Maritz Research as a Senior Research Manager, where Tara managed both qualitative and quantitative research projects for various clients, and positions at Delvinia Interactive, Insync, and Toronto Blue Jays, demonstrating a strong background in consumer behavior and strategic marketing.