Amanda Archer

Amanda Archer currently serves as the Manager of Client Insights at Circana, where responsibilities include leveraging POS, Consumer Panel, and ShopperSights data to inform business decisions for a global baked goods CPG Manufacturer. Prior experience includes a role as Client Insights Analyst II at Lactalis American Group, focusing on category insights and collaborating with cross-functional teams. Previous positions at Wegmans Food Markets and as a Marketing Intern at Irr Supply Centers involved consumer research and social media management. Amanda Archer holds a Bachelor of Science in Business Administration with a specialization in Marketing and a minor in French from Daemen University.