Ananda Roy

Ananda Roy has a diverse range of work experience spanning over two decades. They have held various roles in reputable companies across different industries. Ananda's most recent position is as the Senior Vice President - Global Thought Leadership & Strategic Insights at Circana since June 2021. Before that, they worked as the Marketing Strategy & Consumer Insights Director at Searcy + Quinn Associates starting in March 2020.

Ananda has also worked extensively at British American Tobacco, where they held several global leadership positions. They served as the Global Head - Group Marketing Strategy, Planning and Consumer Insights from January to December 2019. Prior to that, they worked as the Global Senior Strategy Manager - Group Marketing Planning & Effectiveness from April 2017 to December 2018. Ananda also served as the Global Strategy & Insights Business Partner- Reduced Risk Portfolio from September 2015 to March 2017, and as the Global Strategy & Insights Senior Manager- Premium Brands from July 2013 to August 2015.

Earlier in their career, Ananda worked as the Marketing Strategy & Insights Director at Geometry Global from January 2007 to June 2013. Prior to that, they held the role of Marketing Strategy Consultant at Rolls-Royce from May 2006 to April 2007. Ananda also worked as a Strategy Consultant at Accenture from November 2005 to July 2006.

Before joining Accenture, Ananda held the role of Head of Marketing at Polaris Ltd: Adrenalin eSystems from October 2002 to September 2005. They also worked as a Brand Consulting Director at Edelman: First&42nd Consulting Co. from March 2001 to September 2002. Ananda started their career at Vistaar Technologies as the Marketing Communications Manager - North America from March 2000 to February 2001. Prior to that, they served as the Creative Group Head - FMCG and Healthcare at Grey Group from February 1998 to February 2000.

Overall, Ananda Roy has a comprehensive background in marketing strategy, consumer insights, thought leadership, and consulting, with extensive experience across various industries.

Ananda Roy's education history includes a B.Sc. degree in Microbiology from the University of Mumbai, where they graduated with First Class honors. They later pursued a Master of Business Administration (MBA) from the University of Warwick - Warwick Business School, with a focus on Strategy, Marketing, and Finance. They also completed an Executive Programme in Leading Disruptive Innovation from the London Business School. In recent years, they have attended executive programs at the Cambridge Judge Business School and the Harvard Business School, specializing in Business Analytics and Big Data.