Bridget Ruff is a Retail Client Insight Consultant II at Circana, where responsibilities include leading a team focused on Price, Promotion, Customer Loyalty, and Personalized offers for CVS since March 2023. Prior to Circana's formation through the merger of IRI and NPD, Bridget held key positions at IRI, including Team Lead for Strategic Planning and Analytics for CVS, and contributed to various projects related to customer loyalty and e-commerce. Experience also includes serving as a Sales Development Representative at Vorsight, where engagement spanned multiple industries. Bridget holds a Bachelor's degree in Mathematics from Bates College, earned in 2018.
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