David Wright is an accomplished professional with extensive experience in marketing effectiveness and analytics. Currently serving as Global Program Director and Senior Marketing Effectiveness Consultant at Circana since August 2020, David has previously held roles at Data2Decisions from November 2017 to June 2020 as Managing Consultant and Principal Consultant. Prior to that, David worked at IPG Mediabrands from July 2010 to November 2017, where roles included Analytics Manager and Senior Analyst in Analytics, and also spent two years on secondment in Canada to establish the Mediabrands Analytics team.
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