Dirk Roost serves as the Technology & Operations Director at Circana since October 2022, leading Operations, Technology, and Product Development while overseeing strategy and performance metrics. Dirk has been the Project Manager at Roost Olie since May 2010, focusing on growth and retail strategy for fuel and lubricating oil solutions. As the Founder of Roost Logistics since January 2016, Dirk developed logistics solutions for organizations. Prior roles at IRI included Commercial Lead and Technology Solutions Manager, with responsibilities in client services and technology alignment. Dirk's educational background includes advanced leadership training from the Shingo Institute and a Bachelor's degree in Marketing/Commercial Economics from Avans University, complemented by various certifications in leadership and business development.
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