Don Gopez

Senior Director, Client Insights

Don Gopez is an accomplished professional with extensive experience in client insights and category development across various sectors, including beverages and dairy. Currently serving as Senior Director of Client Insights at Circana, Don provides strategic support for notable brands such as Más+ by Messi and GOGO SqueeZ. Prior to this, Don held positions at IRI, where responsibilities included consulting for the protein and dairy vertical, and at Hometown Food Company as Category Development Manager. Don's prior roles at Sazerac Company involved category development and business intelligence, including training sales teams and enhancing merchandising strategies. Educational qualifications include a BBA in Marketing Management and Advertising Communications from Baruch College and a Regents degree in Aerospace Engineering from Brooklyn Technical.

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