Gordon Eldrett currently serves as the VP Media & Tech for EMEA at Circana, a position held since March 2023, where responsibilities include leading teams to enhance advertising efficiency through purchase data collaboration with media agencies, publishers, and clients. Prior to Circana, Gordon held the role of Media Director for the UK at IRI from August 2022 to August 2024, and previously spent 18 years at MediaCom Edinburgh, the leading media planning and buying agency in Scotland, where roles included New Business & Marketing Director and Business Development Manager. Earlier experience encompasses positions as Account Manager at The List Ltd. and Senior Sales Executive at Granada Television and Embassy CES, complemented by freelance English teaching. Gordon's educational background includes attending Circus Street in 2019.
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