John Black is a passionate and customer-centric team leader who currently serves as the Vice President of Consulting for Circana, specializing in marketing mix modeling. With decades of experience in consulting and marketing analytics across diverse industries, John has held significant positions at companies such as Nielsen, Y-Hat Associates, and Five X Five. John’s expertise combines statistics, data science, and predictive modeling to assess the financial impact of pricing, advertising, and supply chain decisions. John earned a degree from The University of Chicago Booth School of Business and has previously contributed to the field as a corporate account manager and senior analyst.
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