Jon Graff

Jon Graff is an experienced marketing and client development professional currently serving as the Director of Client Development - Select Retail at Circana since March 2023. With a robust background at The NPD Group, Graff has held roles as Director of Client Development and Account Manager, focusing on relationships in specialty cycling, running, snow sports, and outdoor industries, while enhancing market insights for retail clients. Prior to joining The NPD Group, Graff was the Head of Brand/Product Marketing at SPRI Products, overseeing marketing initiatives for fitness accessories. Additional experience includes roles at Crocs, Inc. and Oakley, where Graff directed global marketing strategies, as well as successful campaigns at SKINS, USA. Graff holds a B.S. in Kinesiology with a focus on Exercise Physiology from the University of Colorado.