Ken Isroff is a seasoned professional with extensive experience in sales, account management, and client insights within the consumer packaged goods industry. Currently serving as Client Insights Principal at Circana since January 2019, Ken designs and delivers high-quality analytics to enhance client strategies focused on consumer and retail understanding. Prior to this role, Ken excelled at American Greetings, where as a Senior Account Executive, significant revenue growth was achieved across major clients such as Target and Wal-Mart. Furthermore, leadership roles at Information Resources Inc. involved driving new account penetration and product management, demonstrating a strong track record in strategic planning and execution. Ken holds an MBA in Marketing from the Weatherhead School of Management at Case Western Reserve University and a Bachelor's degree in Business Administration from Miami University.
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