Lora Morsovillo

Lora Morsovillo is an experienced professional in market research and client development, currently serving as President of the Home Durables Practice at Circana since August 2022. Prior to this role, Lora held multiple leadership positions at The NPD Group from March 2010 to October 2023, including President of both the Home Practice and Office Supplies Practice, as well as roles in client development. Lora's career also includes a tenure as Senior Category Manager in the Writing Division at Newell Brands from January 2003 to March 2010, and positions at Activant Solutions, Jarden Consumer Solutions, and IRI. Lora earned a Bachelor’s degree in Marketing from Illinois State University between 1992 and 1996.