Mark Goff

Mark Goff currently serves as an RCS Consultant and Casey’s Team Lead at Circana since March 2023. Prior experience includes roles as a Retail Client Solutions Consultant at IRI from August 2018 to March 2023, and a lengthy tenure at Nielsen from April 2003 to June 2018, where positions ranged from Client Business Partner to Client Director. Mark Goff specialized in providing expert consultation, managing strategic client relationships, and leveraging advanced analytics to drive business growth. Earlier experience includes a stint at CROSSMARK, where responsibilities involved completing analyses and developing client insights. Mark Goff holds an MBA in Marketing and a BBA in Marketing from the University of North Texas.