Melissa Zip is a highly motivated consumer and shopper marketing consultant currently at IRI and senior director of customer insights at Circana. They previously held the role of senior manager of product development and innovation at Delhaize America, where they built and managed teams for a private brand department. Melissa also directed the vendor collaboration program at Delhaize America, providing valuable insights that aided in data-driven decisions. Earlier in their career, they held various roles at Food Lion, focusing on customer segmentation and business strategy, as well as positions in sales and financial analysis at Qwest. Melissa earned a Master of Science in Business Administration from the University of Memphis and a Bachelor of Science in Accounting from the University of Maryland.
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