Michael Carlton

Michael Carlton has a diverse work experience in the field of analytics and insights. Michael is currently employed at Circana as the Principal, Global Analytics and Insights Solutions. Prior to this, they worked at IRI as the Principal, Strategic Analytics.

Before joining IRI, Michael worked at Abbott as the Business Analytics Director, where they developed an integrated data and analytics platform and created automated dashboards and reports for Abbott's leadership. Michael also developed analytic methodologies to measure price elasticity of products across multiple countries.

Prior to Abbott, Michael served as the Vice President, Analytic Consulting at MMA (Marketing Management Analytics), where they helped clients optimize marketing and trade investments and developed data and analytic roadmaps.

Michael also worked at IRI in the role of Principal, Analytics, where they collaborated with Fortune 500 companies on price and promotion strategies and led innovation initiatives using extensive data assets.

Before IRI, Michael worked at Walgreens as the Manager, Advanced Analytics, where they managed a team and oversaw the creation of analytic studies and tools across different areas of the business. Michael also served as the Resident Expert, Advanced Analytics at Walgreens, where they developed the Marketing Mix Process and recommended optimal media strategy, leading to significant revenue increases.

Michael's early career includes working as a Senior Consultant at DDB, where they created customized Marketing Mix Models for clients across various industries and recommended media strategies for revenue optimization.

Overall, Michael Carlton has a wealth of experience in analytics and insights, with a focus on driving growth, optimizing marketing investments, and leveraging data assets to deliver valuable insights to clients.

Michael Carlton holds a Bachelor's degree in Economics and Finance from DePaul University, which they obtained from 1995 to 2000. Michael then pursued a Master of Arts (M.A.) in Economics from DePaul University in 2000-2001. Michael later completed their Doctor of Philosophy (Ph.D.) in Economics, specializing in Econometrics and Labor Economics, at Michigan State University from 2004 to 2009.