Mike McBride is an experienced professional in client insights and market intelligence, currently serving as Director & Team Leader at Circana since June 2019, where oversight includes strategic account partnerships for multiple clients. With a robust background in sports officiating, Mike has been a National Referee for NISOA and a Referee for the United States Soccer Federation since 2001. Prior roles include Consultant at IRI, focusing on consumer panel data, and Business Analyst at Nestle Nutrition North America. Mike holds a BA in Food Marketing from Saint Joseph's University and an MBA in Marketing/Management from Montclair State University.
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