Peter Murphy

Peter Murphy is a seasoned market research professional with over 23 years of experience delivering strategic insights to top manufacturers and retailers in the FMCG and Consumer Electronics sectors. They began their career as a Trade Marketing Executive at Cott Beverages and have held various significant roles, including Insight Director at IRI and Head of Insights at Circana. Peter is currently leading a consulting service focused on loyalty card data while previously spearheading client account strategies and insights for major companies such as Unilever and SC Johnson. They hold a BA (Hons) in European Business from Loughborough University.