Rahul Singh is a results-oriented professional specializing in marketing effectiveness and analytics, currently serving as the Manager of Marketing Effectiveness at Circana since August 2025. Previously, Rahul held the position of Manager of Marketing Effectiveness for Global Extended Verticals at Nielsen from September 2022 to August 2025, where responsibilities included overseeing a team focused on analyzing and optimizing marketing strategies through advanced statistical modeling. Earlier experience at Accenture as a Data Science Analytics Specialist involved building Marketing Mix Models and providing actionable insights, while a tenure at Tata Consultancy Services included leadership roles overseeing marketing mix modeling projects. Rahul holds a Master of Science in Statistics and a Bachelor of Science (Hons.) in Statistics, both from The Maharaja Sayajirao University of Baroda.
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