Rena B.

Rena B. is the Senior Director of Product Management at Circana, where they drive the strategy for syndicated retail tracking and alternative data products. Rena previously held the role of Director of Product for Toys & Juvenile at The NPD Group, managing a team and overseeing product quality and success. With a strong foundation in marketing and insights, they also served as a Senior Research Analyst at ORC International, providing actionable recommendations based on market analysis. Rena holds a Master's degree in Marketing and a dual Bachelor's degree in Journalism and Mass Communications from New York University.