Rick Word is a seasoned professional in client insights and category management, currently serving as the Sr. Director of Client Insights at Circana since March 2023. Previously, Rick held various consulting roles at IRI, where collaboration with marketing and sales strategy teams was emphasized, alongside experience at Snyder's-Lance, Inc. as Sr. Manager Category Insights, focusing on snack categories. Early career roles include leadership positions at ConAgra Foods, SC Johnson, and Unilever, where Rick developed consumer insights and managed category leadership. Rick Word is an alumnus of the University of Richmond, holding a Bachelor of Arts in Economics/Sociology.
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