Rufus Augustine

Rufus Augustine is a marketing analytics professional with over a decade of experience in the field, currently serving as the Director of Americas EV MMM at Circana. Rufus holds a Master of Business Administration specializing in Finance and a Bachelor of Commerce in Accountancy and Financial Management. Previously, they worked at Tata Consultancy Services and Nielsen, where they led teams in developing marketing strategies and KPI dashboards, resulting in significant improvements in project durations and marketing effectiveness. Rufus is also a certified Tableau Specialist, proficient in several analytical tools, and maintains a strong passion for data-driven decision-making and continuous learning in evolving technologies.