Sofia Kumpumäki

Sofia Kumpumäki is an experienced insights consultant currently managing the ICA account at Circana, Sweden’s leading grocery retailer, since May 2023. Prior to this role, Sofia served as a client data analyst at Bambuser, focusing on client experience within the Revenue Operation team. Additional experience includes positions such as business manager for benifyDeals at Benify, managing partner strategies, and various roles in influencer marketing at Beatly, Metro Mode, and Adtraction. Sofia began her career as a production coordinator at MEC Access, working on sponsorships for high-profile events. Sofia holds a Bachelor of Science in Business and Economics with a major in Business Administration from the University of Borås.