Tom O'Brien

Tom O'Brien is an Insight Director at Circana, where they leverage their background in retail and own label environments to drive sales and profit growth. After completing management training at ASDA, Tom pursued a passion for the FMCG sector, particularly within the Retailer and Supplier sides. Previous roles include Insights Manager at IRI, Category Executive at 2 Sisters Food Group/Samworth Brothers, and Category Analyst at Greencore Grocery. Tom holds a Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from the University of Lincoln.