Traci Tran

Traci Tran is currently the Senior Director, Retail Client Insights at Circana, where they leverage 17 years of experience in Retail and CPG Marketing Analytics. They have expertise in utilizing analytical tools to develop actionable business solutions for clients in the retail and consumer goods sectors. Traci began their career as a Marketing Trainee at Safeway, later serving as an Associate Client Manager and Client Manager at The Nielsen Company. They also held roles at IRI, including Client Insights Consultant and Project Manager, before transitioning to Circana. Traci earned a Bachelor of Science in Agricultural Business - Marketing from California Polytechnic State University-San Luis Obispo.